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Strong companies make strong stocks. (If you invest in a crap company, you will get crap results ex. Office Depot is a crap company, it's stock is virtually worthless. Apple is a great company, and their stock continues to rise)

Look at the management, if you have a company with terrible management it will often lead to terrible stock. Bonus: If there is a company that had terrible management but they got new management, the stock will often surge. But it goes both ways. Ways to determine "good management": Scandals (Bad), If they work with a huge company but maintain modest salaries, if they connect with investors during investor meeting, etc. (Example, Again, Apple has great management.)


There are two basic ways of investing: Invest in companies that are undervalued (and you think other investors will see are undervalued too.) (often more efficient but extremely risky). Invest in companies that are already surging (safer but less efficient.)

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